Reebok launched its first ever plant-based shoe. We wanted to create a digital experience that looks as good as the shoe itself. We wanted to take the consumer on a journey through the natural elements that make up the Forever Floatride Grow. The existing Reebok Ecom site uses restricted components that do not fulfil the potential of great assets. The sole purpose of this design was to showcase the potential of creating a standalone site that is not comprised by these restrictions as well as offering a better user journey and engagement for the consumer.
Reebok FOREVER FLOATRIDE GROW : Pitch Design
PITCH SITE DESIGN
The site will potentially be created using the latest webGL high performance rendering. This would then be i-Framed within Reebok main ecom site. Not only will this create a better interactive experience, this will also allow us to monitor user behaviour using heat maps.
As the user scrolls through the site, product will animate frame-by frame, giving the user full control over the site/animation, creating a parallax effect. The overall design is ‘unified’. The backgrounds blend into each section.
VIDEO SHOWCASE
The design was created within Photoshop and then animated using After Effects. The site begins with an introduction, showcasing the product within nature. As the user scrolls down, the shoe will animate, showing the journey to create this plant-based product. The design finishes with the ‘sign-up’ form.