Michael Kors in partnership with Marie Claire International teamed up to promote Michael Kors’ new range of shoes ‘that work with everything in every wardrobe’. A responsive hub was designed to feature loads of editorial content and competitions, as well as maintaining both Michael Kors and Marie Claire’s premium brands.
COLOUR
TYPOGRAPHY
NAVIGATION
ICONGRAPHY
FINAL DESIGN
The design of this site was to create high customer engagement across all marketing touch points (Digital, Social, In Store, Partner Channels), building customer awareness and recognition of the “Jet Set 6” collection.
The design also featured a carousel portraying 6 lifestyle shots of the shoes. Each image was edited so that on-scroll; a parallax effect would create the illusion of depth by moving the background and foreground elements (of model wearing the shoes) at varying speeds.