Exterion Media: Marketing Collateral

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Exterion Media currently holds the Transport for London (TfL) advertising contract for London Underground and Rail networks. They have been upgrading and expanding their digital assets and and have invested £90 million in growing their Ultra HD full-motion video estates; Reaching 4.4 million UK consumers and delivering 276 million impression every week, it is important to invest in new premium, state-of-the art digital products.

With the upgrade of all these exciting digital assets, pitch decks and other artefacts were designed to showcase all that these products could offer to potential advertisers. Videos and illustrations were created in Adobe After Effects and Illustrator.

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    PITCH DECK EXAMPLE

    Exterion Media brand colours and videos footage were incorporated within all final pieces. Some pages involved animating TFL/Rail Network maps to amplify particular areas or data numbers.  Other assets included animating existing advertising material within static imagery. A number of pitch decks were created using a similar look and feel to the one showcased below; conveying other digital products including D12, D6, the New Ribbons format as well as for conferences . Each pitch deck features a vector animated logo. Sound was used to bring this logo ‘to life’. NB: Please note that the video below does not feature all slides, due to private company information.

    VIDEO CASE STUDY

    The following video celebrates the iconic New Routemaster reaching its 1000th Wrapped Bus milestone, with ebay. The video features footage and imagery of various brands, combined with typography and effects to create a case-study showcase. Please read full article here…

    Exterion Media logo animation

    Within the beginning of each pitch deck, an animated logo is featured. After effects was used to animate the vector logo. Sound was used to bring the animated logo to life.

    12 plans of Christmas

    Big brands invest heavily during this time of the year. A 4 x 6 foot Christmas tree was illustrated to compliment a pitch deck showcasing the most successful Christmas campaigns from the previous year. Icons were illustrated for the “12 plans”; which include Food, Perfume, Tech, Entertainment and others.

    The “12 plans” of the tree would open like an advent calendar. Each door would feature some facts and figures about advertising for that particular subject.

    The open door offers ‘tips’ about creating a successful campaign. The inner-side of the open door features facts and data information about the particular subject.

    12 days of Christmas flyer

    An A5 flyer was designed to compliment the 6 foot Christmas Tree and Pitch deck. After the pitch presentation, the flyers were left with the client as a reference.