Exterion Media, won the Transport for London (TFL) advertising contract in 2016. This also includes the up and coming Elizabeth Line that opens in Autumn 2019. With London’s population projected to grow from 8.8 million to 10 million by 2030, the Elizabeth line will change the way people move around the capital and will bring new faces into the heart of the city.

In London, there will be 10 new state-of-the-art stations designed with advertising in mind. In building the stations with strategically located advertising space, the Elizabeth line is the perfect platform to deliver impact.

With the launch of the Elizabeth line comes new and exciting products that brands can utilise to gain maximum impact in any OOH campaign. Thus a Pitch presentation deck was designed to showcase all that the Elizabeth Line could offer to potential advertisers. The pitch deck was created using Powerpoint, and features videos and illustration created in Adobe After Effects and Adobe Illustrator, as well as combining assets supplied by the client TFL.

The font family Arial was used, as this is a default font in Powerpoint and a font that is widely available on both Mac and PC.

A template was created within powerpoint with different page designs. Brand colours, videos, icons were all incorporated within the final piece. NB: Please note that the video below does not feature all slides, due to private details regarding sales information.