Colgate partnered with Marie Claire, Look and Instyle to show behind the scenes highlights of London Fashion Week. Five representatives;  Photographer Phil Taylor, Make-up artist Lisa Valencia, Model Shenyue Ding, Set designer George Lewin and Model Agent Hannah Jowitt showcase their skills required to make London Fashion Week a success. Five videos were produced by the video team. All videos would appear on all social platforms including You Tube, Facebook, Instagram as well as on the Colgate site. 

The task assigned was to create idents (produced using After Effects) that will feature at the beginning and end of the videos. The idents also featured a logo designed within illustrator. The logo designed “Inside London Fashion” had to look “premium” and “fashionable”. Social idents were also produced to appear on both Instagram and Facebook.