A constant source of fresh and unexpected content.
Reebok regularly offer a selection of exclusive collaborations with some amazing artists. At Oliver Agency we saw this as a great opportunity to create a potential app to shop the best of Reebok sneakers. We wanted Reebok releases to be etched in the calendars of their loyal fan base.
THE PITCH IDEA
How can we enhance the launch experience and give our fans more to look forward to?
An impossible-to-ignore launch reminder that builds hype and turns every fan into an ambassador. Before major launches, we release a piece of artwork inspired by the sneaker design. Fans can download the artwork as their phone wallpaper and receive constant reminders for ‘new drops’. To add further excitement, on launch day the first 50 people to purchase a pair receive a limited edition signed print.
