Reebok Social Ads

REEBOK, have increased their ad budget and is continuing its mission to reach a  younger market. New campaigns were created that mixed sports and fashion sides for the first time. Therefore, sponsored content was created for all platforms using After Affects. 

Apparel : International Sport

THE STREET IS OUR STADIUM

Integrating the vector logo, a symbol that became a recognised symbol at the ‘96 summer games after its prominence on the podium – The vector’s iconic journey is celebrated through the International Sports Q2 apparel, as we take it from the tracks of the past to the streets of today. This story features sports heritage-inspired styles.

Footwear : International Sport

THE STREET IS OUR STADIUM

Featuring sports heritage-inspired styles and new footwear renditions of the Club C and Classic Leather, the International Sports collection “will empower and enable the unexpected champions of the city”.

Overbranded

RESPECT THE ICONS

For the SS19 respect the icons campaign launch, a range of social posts that were used across organic and paid mediums were created. Bringing bold Reebok branding to the forefront whilst continuing the consistent overarching icons design theme. The ‘Overbranding’ playfully blends past and present styles to Inspire the future and celebrate bold, iconic designs for a timeless, classic style.

Foundation

RESPECT THE ICONS

The ‘Respect The Icons Foundation’ campaign features the Club C and Classic Leather, it champions Reebok’s universal design and message through a series of road trip inspired images. Which conveys the spirit of utilitarian design that can be styled with everything, by everyone, everywhere in a free-spirited, contemporary way.